Sony Ericsson launches Jalou campaign

Posted: 23 October 2009

More details have emerged regarding one of Sony Ericsson's latest fashion-focused mobile phones.

The manufacturer's new Jalou is to be brought to the attention of the masses as part of a new marketing campaign highlighting the special edition Dolce & Gabanna version of the device.

Sony Ericsson has drafted in an "internationally renowned director" Cyril Guyot to helm the supporting video for the advertising initiative, which he explained is all about addressing the desirability of the device.

He added: "The style is luxurious and the colours and lighting used throughout are reminiscent of the phone, which is all about glamour, fashion, strong women and fun."

The manufacturer has equipped the device with a 3.2-megapixel camera with video recording capabilities, as well as an integrated media player, Bluetooth 2.0 and fast access to Google services including YouTube.

In addition, users get a mirror key which Sony Ericsson has pointed out will allow them to "check [their] hair before a hot date".

Does this phone sound like one for the ladies?

Copyright © 2009 MobileShop.com