Mobiles 'do same job as a laptop for many'

Posted: 26 May 2009

Mobile phones are rapidly becoming a more popular business companion than the laptop, according to one expert.

A spokesman for Neighborhood America, a group which provides software solutions to increase efficiency and business performance, said it was clear there had been a shift in how people purchase technology.

Michael W Thomas, director of CRM and social media strategy for the organisation, said the level of functionality the latest mobile phones offer means they are a real solution for professionals as an alternative to the computer.

He explained: "Mobile devices such as [Research In Motion's] BlackBerry devices also enable social media reach-outs such as Twitter to keep your prospects, channel partners and customers up to date in the social media channels."

Mr Thomas went on to describe mobile phones as the "proverbial third screen" of business, as well as being essential to modern telecommunications.

The current BlackBerry range includes the touchscreen Storm, which is exclusive to Vodafone in the UK.

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