Virgin Media mobile back on TV

Posted: 23 June 2009

Virgin Media will this week premiere its latest TV advertisement for its range of mobile phones.

The company states it will be the first televised marketing clip that it has run since 2007 and will be on screens for five weeks starting this Wednesday (24th June)

It is noted the new campaign will feature "stunning images", as well as music from 90s alternative rock outfit Mazzy Star, who have previously had chart hits in the UK with Fade into You and Flowers in December.

Ashley Stockwell, executive director of brand and marketing at Virgin Media said the advertisement would engage viewers "on an emotional level".

"Bringing our mobile product back to the small screen has been truly powerful stuff," he added.

Previous mobile campaigns from the network have included contributions from US hip hop star Busta Rhymes, pop starlet Christina Aguilera and British supermodel Kate Moss - who starred in a clip for the firm in 2005.

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