Motorola 'brand it like Beckham'

Posted: 23 April 2009

Motorola has employed the services of one of the world's most photogenic footballers to promote its latest device.

The manufacturer announced details of its latest promotion behind the Aura handset, which included a photo shoot with David Beckham.

In the final image and accompanying video from the session, the former Manchester United and current AC Milan star can be seen holding the firm's new flagship model while the camera picks up what appears to be his inner organs.

"The image expresses how inner power and precision drives outward beauty and a finely sculpted form - similar to the design of Aura and Beckham himself," Motorola states.

It adds the work was shot in Milan by Hollywood director Anthony Mandler - who has also helmed music videos for the likes of Rihanna, The Killers, Beyonce, Nelly Furtado and Jay-Z.

Commenting on the phone itself, Beckham said the Aura felt "like you have something really special in your hand".

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