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Orange launches 'biggest ever' campaign
- Posted: 02/07/2008
- Category: Orange
Orange has unveiled details of its latest marketing campaign that reports suggest could be its biggest ever.
The network is hoping to boost sales of mobile phones with a £30 million advertising spend over the rest of 2008 that will begin with a 60-second TV spot this Saturday.
Mobile News International reports the Orange campaign will centre on the "I Am" strapline and encourages consumers to focus on themselves using statements from a number of people, with some celebrity additions to follow.
"With the campaign, Orange, as communications provider, claims its part in enabling customers to develop their personal and work lives," the site states.
Sony Ericsson will be among the mobile phones that will feature in the series of print and television advertisements and memory cards and Dolphin deals will also be featured.
A phone designed for Orange by a UK student scooped the top prize in the recent D&AD Student Awards, Cellular-News reports.
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