Samsung targets busy business bees with the BizBee

Posted: 28 November 2008

South Korean manufacturer Samsung has announced details of its latest range of business-focussed mobile phones.

Branded the BizBee range, the new designer smartphones claim to be targeted at executive users who require access to their handsets 24 hours per day, seven days a week.

The BizBee models will offer all-in-one internet and network connectivity, access to a range of email and office applications, a full qwerty keyboard and Windows Mobile 6.1.

Young Chul Park, chief marketing officer of Samsung Electronics in Europe, said it was clear what type of user the BizBee phones would suit.

"The BizBee smart phone range enables passionate and ambitious businesspeople to maximise their performance and ensure they are connected to the office - anytime anywhere," he said.

For more casual users, other high performance phones in the Samsung range include the Omnia and Tocco.

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