Mobile Phone Blog:

T Mobile customers could find themselves tempted into the latest deals via a new initiative.

It was announced this week that as part of a pilot scheme in six of its UK stores, the network will utilise the latest in Bluetooth technology to send out messages to passing consumers.

Known as proximity marketing, the system involves those with their remote handset function switched on to receive details on T Mobile deals and special offers.

The firm’s director of retail Andrew Coull explained: "We see proximity marketing as an innovative and more targeted way of interacting with our customers and we hope that they will also see the benefits."

Consumers may find that receiving such offers tempts them into an upgrade to one of the carrier’s exclusive handsets.

One such model could be the T Mobile G1 – the first handset made available in the UK to utilise Google’s Android operating system.

Do you leave your Bluetooth switched on at all times?

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