News has come through today from JD Power, about their 2008 survey of mobile phone users, to find out which manufacturer makes the people’s favourite mobile phones.
And the winner this year is (fanfare)…
Sony Ericsson.
No, since that nugget of information was in the title of this post, I don’t know why I did the fanfare, either… still, this is big news for Sony Ericsson, as it means that their big push into the USA (since this survey was done in the USA, indicating Americans love them) is going to go rather well! All of this is exceptionally good news for me, since, as you may recall (and I’ve not exactly kept it secret, have I?), I’m a confirmed, 100% Sony junkie. My console’s a Sony (well, both of them, since I’ve still got my old PS1), my car stereo’s Sony, my video (yes, I still have a VCR) is Sony, and both my mobile phones are Sony Ericsson.
So, you can see quite obviously where my allegiance lies!
All in all, then, today’s a great day for Sony Ericsson, but you may be wondering what they actually ranked highest in. Well, to quote JD Power themselves, “In this 2008 Vol. 1 Mobile Phone Study, Sony Ericsson ranked highest among mobile phone brands with a score of 740, significantly higher than industry average. Sony Ericsson received significantly higher than industry average scores in all factors, which included physical design, operation, features and battery function.”
Or, in other words, they look better, work better, do more and stay charged for long than any other mobile phone, in the eyes and experiences of customers. And don’t forget, this was a survey of American customers, and in America, a W580i is advanced. Imagine the outcome when they get their hands on the Sony Ericsson X1 Xperia, for example…
It’s entirely possible their heads will explode. Still, as the iPhone proved, there is a market in America for top-end mobile phones, despite the market being saturated with RAZR’s and mobile phones that we in Britain stopped using about 2 years ago… So, expect big things from Sony Ericsson, since it seems, in the USA, they’re the people’s choice!
Agree with JD Power’s final verdict? Happy to see Sony Ericsson win? Or do you think Nokia should have taken the title? Leave us a comment, and have your say!
