Smartphones are increasing around the world, however their geographical distribution is "uneven", according to one industry expert.
Mike Short, president of the Mobile Data Association, said there are too many operating systems which may not necessarily all have an equal "scale and reach".
His comments come after Vodafone recently announced it is set to launch two new handsets to markets in India and Africa.
The two devices named the 150 and 250 are set to sell unsubsidised at less than $15 (£9.50) and $20 (£12.70) respectively and will provide users with the opportunity to access mobile banking.
When discussing the difference between phone retailers in the western markets with Africa and the Middle East, Mr Short said: "No other electronics product globally has such a wide developer community or such shared research and development to draw from."
In addition, IDC recently found that worldwide mobile phone market increased by 11.3 per cent in the last three months of 2009.
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