There could be "huge uptake" of navigation on mobile phones following Nokia‘s move to provide free access to the service on its handsets.
Patrick Connolly, research director at IMS Research, suggests that the move has been prompted "inevitably" by Nokia’s competitors in the mobile navigation market.
However, the analyst still argues that the development paves the way for a new generation to evolve of pedestrian location services based on mobile phones.
"IMS Research estimates that Nokia has a ready-made installed base of over 80 million GPS-enabled devices, worldwide map coverage and onboard unconnected navigation," says Mr Connolly.
Among the analyst’s predictions is the expectation that more Nokia customers will now start seeking GPS-enabled handsets.
This represents a shift away from the current situation, where relatively few customers reject a handset based purely on it not supporting satellite navigation.
Nokia has also made a free app available to download, allowing its users to keep track of the Red Bull Stratos space jump mission, which aims to set a record for the highest freefall.
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