Look, I know that we here in the UK aren’t getting the Motorola Droid (well, alright, we are, but it’ll be called the Motorola Milestone), and I know that we care about the American network Verizon about as much as we care about the state of literacy in Latvia, but this advert was too cool not to show you, okay?
Since, you know, it’s got a distinct hint of action film about it, and you’d never know it was for a phone, if they hadn’t spelt it out at the end…
Yep, that really does look like they got Michael Bay to direct it. It bears all the hallmarks of that most hackiest of hack directors (well, alright, second hackiest after Uwe Boll). Lots of jump-cuts: check. No shot longer than 3 seconds: check. Bears absolutely no relation whatsoever to the source material: check (look, I’m still bitter about the two Transformers films, alright?). In fact, other than the running time, there are only two differences between this advert and the average Michael Bay film. One, the ’splosions aren’t big enough, and two, it was made by a director who at least knows how to frame a shot…
The question is, can it be better than the Samsung bungee-jumping-elephants ad, or the spacehopper-filled advert for the Sony Ericsson Satio? Weeeeell, I’m not sure, the CGI’s well done, and those stealth bombers look ace, but it doesn’t have the joie de vivre of twelvety-billion people on spacehoppers, or the sheer, massive wtf-quotient of two elephants bungee-jumping out of a UFO…
Still, futuristic CGI stealth bombers. Dropping weird non-exploding ordnance, with robot-eye-things in ‘em. S’gotta count for something, right?
Which is best – giant spacehoppers, elephants in a UFO, or CGI stealth bombers? Leave us a comment and have your say!
