Mobile Phone Blog:

A new handset from LG "boasts" a four-inch high-definition LCD with excellent viewing quality.

This is the opinion of the manufacturer, which unveiled the latest in the Chocolate range today (July 30th).

The LG BL40 is said to break away from tradition with the widescreen format and give users convenience and efficiency. It can also show two types of content at once with its Dual Screen UI.

However, LG pointed out that the new Chocolate remains slim and chic despite a wider display.

Dr Skott Ahn is chief executive officer of LG Electronics Mobile Communications and said the initial reaction to the phone from consumers has been a good one.

"The real surprise will be when people discover the advantages of the four-inch screen in terms of viewing pleasure and ease of use," he added.

Meanwhile, earlier this month saw the manufacturer announce it had sold five million KP500 LG Cookie handsets.

Dr Ahn said the total showed that the company was on the right path to making a universally-loved phone.

Do you have an LG Cookie?

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