People contemplating buying a new phone next year may be interested to learn of plans by Orange to launch High Definition (HD) Voice technology on its mobile network in 2010.
The company will conduct trials on the service in the next few months and intends to roll out the technology across the UK shortly afterwards.
Orange said it believes that HD Voice will bring about a "new era" for mobile communications.
Tom Alexander, chief executive officer of Orange UK, said that he hoped people buying new phones in 2010 would be as impressed by the technology as he was.
"HD Voice really does inject a level of innovation into mobile phone calls, making it sound as if callers are actually in the same room," he stated.
"Once people have tried it, they won’t want to go back."
Earlier this month, Orange revealed that the time people most enjoy picking up their mobile phone for a chat with friends or family is 16:30 GMT on Fridays.
Some of the phone currently available on Orange include the HTC Touch.
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