I really do know that I don’t need to say this again, but yet again, I’m going to say it anyway: I love HTC. I’ve loved them for ages, and I still love them, even though they’ve completely failed on their promise to finally do some decent marketing on their phones and, therefore, still have utterly useless marketing. I also still love them in spite of a load of high level executives jumping ship in recent months.
Speaking of those executives, two of them have gone on to form their own phone manufacturer, and according to CNet, the company is called Kazam.
So, what can we expect from this new player in the Game of Mobiles (Game of Thrones reference FTW)? Let’s take a look…
Well, in terms of hardware, we’ve got absolutely zero indication of what their phones might actually be like; no word on the processor, no word on the internal storage, no word on the camera, and no word on, well, anything. All we know about Kazam, formed by ex-HTC execs James Atkins and Michael Coombes, is that the company is “passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone.”
The bigger question, though, is this: can Kazam even survive in the modern mobile arena, especially if they use Android as their primary operating system? Sure, the mantra of the Game of Mobiles isn’t ‘You win or you die‘ (it’s more like ‘You win or you try to eke out an existence with the leftovers that Samsung hasn’t eaten‘; and yes, I am watching Game of Thrones, thanks), but when somebody like HTC is having problems competing with the big, monolithic that is Samsung, even with a phone as awesome as the HTC One, then watch chance does this young upstart have?
Sure, they promise ‘stunning design, robust hardware, and intuitive technology, underpinned with improved customer service‘, and they’re also focusing just on the European market, but will that be enough?
Time will tell, I suppose…
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