HTC One X advert goes for that old ‘inspirational’ message

Y’know what? Considering my job could basically be described as a marketing type of a gig, I’m in agreement with what I suspect is a majority of our readers, the ones who absolutely loathe marketing speak. I hate adverts that go all arty, and talk about devices being magical (yeah, you know who I’m talking about). So, this new advert for the HTC One series has left me somewhat torn…

See? On the one hand, it’s annoying, inspirational marketing rubbish. On the other hand, it’s about the HTC One X, a phone that has me more excited than any previous device (‘cos it’s just epic). However, it’s not just the tone of the advert that’s annoyed me…

Y’see, while it makes me happy to see the HTC One X, there’s not one glimpse of the other phones in the range, which (for me, at least) is a bit odd. Yes, the One X is undoubtedly the star of the line-up, but the other phones aren’t exactly slouches. Take the HTC One S; sure, its spec looks to be broadly the same as the HTC Sensation XE, but it’s got a body made out of the same stuff they make satellites from.

That is cool.

And then, there’s the HTC One V, which is definitely the sort of little brother of the pack, but which still looks gorgeous. But, like I said, the One X is easily the big star of the line-up, so it does kinda make sense that they’d be pushing that over the others. So, that’s fair enough, I suppose, even if I find it a bit vexing.

But yeah, the voice-over does come over as a bit pretentious, and after the ending to Mass Effect 3, I have developed a very strong and distinctive hatred of arty pretentiousness.

Still looks like the most awesome phone ever, though, so that’s good…

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About TechnicalMarkus

It's a little known fact Technical Markus has now beaten both his Transformers addiction AND his Mass Effect addiction, by replacing both with an equally obsessive addiction to XCOM: Enemy Unknown and buying Humble Bundles for his Android phone. At the moment, he's pondering the actual usefulness of smartwatches and smart glasses, even if the nerd in him is shouting for joy at how sci-fi they are. He spends his spare time being whinged at to figure out what's wrong with other people's mobile phones, and drinking unimaginable quantities of tea. With milk. And three sweeteners, thanks for asking. Oh, and he's got an HTC One X, but he reckons his next phone might be a Sony, the turncoat...