Mobile Phone News:

Ok, hands up anyone who doesn’t like Bond films. No-one? Good. Bond is great. All of his films rock (even the rubbish ones in the 70’s, so there…)

There are certain constants in the world of Bond. He will have a cool car. He will pull gorgeous women. He will have lots of cool gadgets.

And since Sony own Columbia Tristar pictures, you can guarantee he’ll have a Sony Ericsson phone (or probably a few, since they don’t like being used to blow up buildings, and fend off angry, Albanian villains with weird eyes that cry blood.)

It all started with “Tomorrow Never Dies”. This was the first time we’ve really seen Bond kicking off with a mobile phone, and by gum, was it cool! It had a taser in it, and everything, and could pick electronic locks.

And the best bit, he could remote control his car with it. Words cannot describe how cool that was, although it would have been cooler with his trademark Aston Martin. But beggars can’t be choosers, I suppose.

Two films later, in “Die Another Day”, Sony Ericsson shoehorn two phones in. And this was exciting, because one of them, the P800, was mine! The other one was the T68i, which I didn’t have, but I used once, so by extension, I used a phone James Bond did. Well, ok… a phone that Halle Berry used to blow up Cuba. Or something.

The important thing is, lots of things blew up, Bond pulled another gorgeous woman, and it had cool stuff in abundance.

Fast forward to the next movie, and we have a new Bond! Daniel Craig takes over from Pierce Brosnan, the producers promise us a whole new start to the franchise, and they vow to take it in a more adult direction, with less gadgets.

What?? Less gadgets?? You can’t do Bond without Gadgets, that’s sacrilege!

Besides which, does this mean less opportunity for Sony Ericsson to cram phones in???????

Well, no, this is Sony we’re talking about…

The main stars of the film are the K800i and the M600i (forget Daniel Craig…), with the K800i coming in its swanky, silver, special edition body. To be fair, Bond only ever uses them like a real phone, and they don’t have tasers, remote controls for his car, or anti-shark guns. We think this is a shame. (”What a pity, Mr Bond,” said Blofeld.)

So, there’s two gadgets, are there any more? Why, yes, the rumoured total for different models in the film is about 8-9 different models. Now, I was keeping a very close eye out (look, I’m good at spotting phones, what can I say!) and I spotted one other definite Ericsson phone (yes, I know they’re Sony Ericsson now, but they have the rights to use the Ericsson brand as well, and I think they were trying to make out the country Bond was in was behind the times. So, the guy being thrown into the snake pit wasn’t enough to show that, you just had to shoehorn consumer electronics in as well, Sony??), the T65. 

Needless to say, every phone in the film was a Sony Ericsson or a plain old (emphasis on old) Ericsson (for behind the times, free running villains, obviously).

No gadgets? Yeah right………